tetro
TETRO is a dynamic team of five hairstylists who are shaking up the Japanese beauty industry. Led by the visionary Mahito, these former stylists from SHIMA, Japan's most prestigious hairstyling corporation, took a bold step by leaving early—a move considered taboo in the industry—to pursue their creative ambitions freely.
TETRO: Redefining Hairstyling in Japan
Despite initial backlash, TETRO has quickly found success in the competitive hairstyling world. Eschewing traditional advertising methods, they've grown their brand exclusively through social media, setting themselves apart in a crowded market.
This film offers an intimate look at each TETRO member in their element. It showcases their collaborations with various fashion media outlets and independent brands, as well as spotlights TETRO girls Aiko and Soman as they explore hairstyling with up-and-coming models.
The documentary also captures TETRO's involvement in a broader creative movement. They're uniting photographers, musicians, fashion labels, and designers to produce an independent magazine, music record, and release party. Mahito calls this collaborative effort "a movement to flip Shibuya on its head," aiming to revolutionize Tokyo's trendsetting district and the broader creative landscape.
TEAM
Director: Leo Kominz
Director of Photography: Robert Kirsch
Executive Producer: Chace Fedor
Music: Daigo of D.A.N