Suntory Streets of Tokio

- Digital
- Editorial
- video

For Suntory's TOKI brand, we embarked on a vibrant journey through Tokyo's urban landscape, casting cool music tastemakers to craft a genuine narrative. Our creative team produced engaging Instagram videos and still photos, complemented by a captivating YouTube cut, showcasing the authentic Tokyo culture and lifestyle. This project established and communicated the culture and community around Suntory's TOKI, resonating with a global audience and elevating the brand's presence
The Streets of Tokio
TO OPEN THE STREETS OF TOKYO, WE SPOTLIGHT TWO ARTISTS WHO CAPTURE WHAT MAKES SUNTORY TOKI DISTINCT: A DRINK BUILT ON CONTRAST. ZOMBIE CHANG CHARGES THE SCENE WITH RAW, UNFILTERED MOMENTUM STRAIGHT FROM TOKYO'S NEXT GENERATION, WHILE HIRO DRAWS ON DECADES OF INFLUENCE ACROSS THE CITY'S MUSIC AND FASHION WORLDS TO BRING WEIGHT AND NUANCE. ONE MOVES FAST, THE OTHER MOVES DELIBERATE — AND BETWEEN THEM, THEY TRACE THE FULL RANGE OF TOKYO'S CREATIVE PULSE, MIRRORING WHAT TOKI POURS INTO EVERY GLASS.
Zombie Chang
Zombie Chang, a rising star in Tokyo's music scene, brings a fresh and electrifying energy, captivating audiences with her live performances. Her unique sound and youthful vigor align seamlessly with TOKI's forward-thinking spirit, making her a standout artist pushing the boundaries of contemporary music in Japan. Here are three spots in Tokyo that inspire her.
Lawn Cafe
Start your day at the Lawn Cafe, Meirin’s peaceful escape from the bustling energy of Shibuya. "I like cafes that aren’t too crowded, places with a calm atmosphere, so I chose Lawn," says Meirin. Nestled in Tomigaya, it's a tranquil oasis near Yoyogi Park, inviting you to embrace Tokyo's serene side while enjoying a Toki highball of course.


Tomigaya
Tomigaya, a hidden neighborhood gem, offers a tranquil escape from the Tokyo's hustle – its streets are filled with delightful cafes, boutique shops, and cozy spots to nestle in. With a pleasant ambiance, described by Meirin as "ura-Shibu" (back Shibuya), it becomes a bit quieter, and it’s a tranquil place to relax.” Just a stone's throw from Shibuya, it's a must-visit for those craving a peaceful haven in Tokyo's lively surroundings.




Bar Lion
At Bar Lion, where refreshing Toki highballs are served, Meirin performs live music as Zombie Chang. Picture yourself in Tokyo's bustling scene, sipping Toki and swaying to Meirin's beats. Don't miss out on this experience if you're in the area.




Hiro
Hiro, a veteran music and fashion tastemaker, owns and operates two influential music labels in Japan. His refined taste and deep industry connections represent TOKI's sophistication and depth. Despite their contrasting styles, both talents beautifully represent the dual nature of the TOKI brand: innovative and timeless, embodying the pulsating heart of Tokyo's culture. Here, Hiro shares three of his top picks in Tokyo.
Bar Meijiu
At bar @barmeijiu, Hiro savors TOKI, stirring the round ice as jazz fills the air. “Sometimes, I drink it straight to enjoy the aroma,' he shares, 'and Keisuke-san’s highballs are always very delicious.” Today, Hiro enjoys a rare TOKI cocktail creation inspired by its hints of green apple all set a jazz backdrop.


Jimbocho
Nestled in the heart of Tokyo, Jimbocho provides a calm escape from the city's hectic pace. This neighborhood is renowned for its charming bookstores, cozy cafes, and historic atmosphere, making it a favorite spot for book lovers and intellectuals. With its relaxed vibe contrasting Tokyo's usual bustle, Jimbocho encourages visitors to slow down and explore its hidden gems. Located not far from the energetic Shibuya district, it's perfect for those seeking a tranquil break within Tokyo's vibrant urban landscape.




Outtil Showroom
In Japan, aesthetics blend tradition with the contemporary worldview, reinventing style as we know it. At @outil_vetements, the team transforms vintage work shirts into unique pieces. Hiro, who often DJs there, admires their craft as he sips on Toki neat: “They add something new, expressing renewal.” It's Tokyo's cultural bridge, marrying the old with the new, that enables these connections. Toki embodies this spirit, reflecting the harmonious blend of heritage and innovatio



