Suntory Toki Music Bars
As part of our continued efforts with Suntory USA to brand and position their various Whiskey products globally, we produced a social-first campaign to build the culture and community around the brand with concept of ‘Old Meets New’. We worked with a suite of bars and bartenders to tell stories of culture, craft, and drink.
Music Bar Series
The Toki Music Record Bar series takes us behind the scenes of the iconic and most unique records bars on the scene in Japan. We highlight the distinct experience, ambiance and sounds of each location, feature a Toki specialty cocktail and work with the bar owner to curate a specialty playlist for the Suntory Toki Spotify Channel. Each post includes a CTA to connect the sound with the visual and textual story for a more sensory experience.
The Music Bar Cave
The Music Bar -CAVE SHIBUYA-, located in Shibuya, Tokyo, is known for its exceptional sound quality and carefully curated collection of over 3,000 analog records. The bar features vintage record players and high-end ANNOY Westminster Prestige speakers, ensuring an immersive music experience. The interior boasts an industrial design with brick and wood elements, creating a spacious and comfortable atmosphere reminiscent of Brooklyn's warehouse districts. The Music Bar Cave Shibuya also offers a selection of premium cocktails.
Owner, Takeshi Kobayashi, is the soul of The Music Bar Cave Shibuya. Just like Toki, he blends nostalgia with modern craftsmanship, curating the bar’s record collection and overseeing his own farm to provide fresh ingredients for the menu. His vision revolves around harmonizing music, cuisine, and beverages for visitors.
Akai Heya
Situated in the heart of Shibuya, Japan, Akaiheya is a dynamic fusion of restaurant and bar, where music, Toki whisky, and delectable Okonomiyaki (Japanese savory pancakes) converge. Whether you're into jazz or city pop, Akaiheya is a haven for creative minds, drawing musicians, architects, and Toki highball enthusiasts alike.
When it comes to drinks, AY San of Akaiheya tells us “Highball orders definitely take the lead. Patrons both old and young find common ground in their love for great music and the timeless allure of a Toki Highball." It's a beverage that embodies simplicity, refreshment, and, above all, consistency—an enduring choice that remains unwavering amid the ever-evolving urban backdrop of Shibuya.
Client
Suntory
Role
video production, still photography, casting, insights, planning
Team
Executive Producer: Chace Fedor
Creative Producers: Hibiki Kato, Utana Kishino
Art Director: Zun-Zun Chang
Director of Photography: Hiro Hashiguchi