Shiseido x WSJ
- Editorial
- video
Meet Masahiko Uotani, leader of Shiseido, one of Japan's most treasured heritage companies. He's revolutionizing company culture and communication by balancing a rich 150-year history with an innovative future. In this video editorial, produced by poweredby.tokyo in collaboration with The Wall Street Journal, discover how Uotani is transforming a global beauty icon for the 21st century
CHANGING MINDSETS
Between the collaboration between Shiseido and Wall Street Journal, Uotani talks about his “People First” philosophy, how he became CEO, and the future of Shiseido. When Masahiko Uotani was appointed president and CEO of Shiseido back in 2014, it was met with surprise by some Japanese business commentators. Few companies inhabit such hallowed ground in Japan as this beauty stalwart, which had been operating for over 140 years at the time of Mr. Uotani’s appointment —they celebrate their 150th anniversary this year.
“We need people to… be empowered to work together globally. That starts from generating passion, trust and a sense of ownership.”
Client
Shiseido + Wall Street Journal
Role
Video Production, Still Photography, Editorial
Team
Executive Producer: Chace Fedor
Producer Assistant: Hibiki Kato
Director of Photography: Will Kyaw
Sound Recorder: Steve LeFever