pen tokyo craft
- Editorial
- Digital
- video
We collaborated with PEN Online on a four-part film series profiling modern contemporary craftsmen in Tokyo. As our respective brands cater to a different demographic and aesthetic, the challenge was tell compelling visual stories while maintaining each other’s unique style and aesthetic. We succeeded in communicating the raw passion and will that these individuals possess in a highly cinematic and impactful way.
Bespoke Bike: Bike Builder, Konno San
Shinichi Konno, one of the world's most revered bike builders, grants us privileged access into the deepest recesses of his mind and workspace. Konno's fundamentalist and philosophical approach to his craft has garnered universal admiration the world over, and his progressive and eccentric designs have established the Cherubim brand as the gold standard in handmade steel bike frames.
Master of glass: Kaleidoscope maker, Yamami-san
After a chance encounter with a kaleidoscope in Los Angeles while studying art, Koji Yamami went on to dedicate his life to perfecting the art form while becoming one of its most prominent ambassadors. With a strong cult following in the US, Yamami is renowned for his seamless marriage of traditional Japanese craft and modern kaleidoscope art. He gives us an intimate look inside the beauty of light and mirrors at his Daikanyama atelier.
Urban Glow: Neon master, Takahashi-san
Hidenobu Takahashi's passion for neon goes back to his childhood as he would gaze in awe and wonder at the warm glow of the streets of Yokohama. His fascination for American culture and hip hop music are a heavy influence on his work; a fact made evident the second you step into his studio, where he has set up shop for the last 17 years. To Takahashi San, neon is more than just a job or a signboard; it's a culture and a lifestyle.
Blue Romance: Murata Noriyuki
Indigo master Noriyuki Murata has been perfecting his craft for the better part of his life deep in the hills of a sleepy town 80 minutes northwest of Tokyo. A third generation dyer, where in Japan they are considered national treasures, Murata san’s stained blue hands show unwavering passion and dedication to a craft that many worry is danger of disappearing as demand exceeds supply. Murata san likens his relationship to indigo to that of a woman, unpredictable and a constant learning experience.
Client
PEN
Role
Conception, Video Production, Creative Direction, stills, social strategy, editorial
Team
Director: Artem Skiy
Creative Director: Chace Fedor
Art Director: Chace Fedor
Director of Photography: Artem Skiy
Translator: Asako Tomotani
Editor: Artem Skiy
Styling: Chace Fedor
Producer: Asako Tomotani
Executive Producer: Chace Fedor
Illustrator: Jeremy Hannigan
Colourist: Artem Skiy
Visual Effects: Artem Skiy