NIKE SB
what we did

Japan Diary - the brainchild of director Karen Masumoto, is a global editorial for Nike SB documenting the growing women’s skate scene in Tokyo. We are proud of this opportunity to showcase women in front of and behind the lens exploring themes of courage, friendship, and breaking boundaries.

Directed by Karen Masumoto, Starring Azusa Nigo

The documentary follows protagonist Azusa Nigo - a fellow filmmaker Karen met when exploring Tokyo. Azusa is also the founder of Skate Girls Snap, a platform to document the women she met in Tokyo’s evolving skate scene. Japan Diary shares a snapshot of Azusa’s unique story with a global audience, with the campaign launched on @NikeSB @NikeWomens, @Nike and @NikeTokyo.

Azusa founded Skate Girls Snap

Karen, made several visits to Japan to meet and connect with women. Karen was inspired by these women making waves in Tokyo skate scene, tackling Japan’s gender gap, the perceptions of the sport and how the traditional expectations of Japanese women are being broken down. She quickly questioned the lack of media on these powerful women, and was equally inspired to learn how Azusa had been providing her own platform, Skate Girls Snap, to celebrate women skaters in Tokyo.


For Azusa its important to have “the courage to take the first step”- no matter how challenging and know the community will be there to support. Rather than skating for money to send a message or for a career, for Azusa it's all about the people she surrounds herself with and having fun. Azusa’s spirit merged with Karen's authentic storytelling gives the film strength to empower, share the enjoyment of the sport, and show the importance of friends.

Skate Girls Snap

At 29, Azusa picked up a skateboard for the first time. Once she was introduced to the inspiring new and older generation of skaters in Komazawa park, she was quickly welcomed into their community, whilst simultaneously noticing the lack of representation that the female athletes of the sport received was clear to Azusa.

Skate Girls Snap is a platform Azusa created to encourage women to be themselves and celebrate the diversity of Tokyo’s skate scene. Utilizing her passion for photography and videography, she built her platform to showcase these women and inspire the next generation through her.

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