New Ways of Drinking

A tactical campaign to build brand relevance in in-home and outdoor social contexts by promoting a new way of drinking Jägermeister. The brand’s mission is to create the “Best Nights of your Life” in both nightlife environments and in-home occasions. We teamed up with Miyachi, one of the hottest hiphop artists in Tokyo to develop an SNS campaign that connects with young music and nightlife lovers by leveraging the new taste of the Jägermeister Soda.