NBA

JAPAN GAMES

poweredby.tokyo successfully captured exclusive behind-the-scenes footage of BTS member Suga's collaboration with the Golden State Warriors, navigating high-security constraints with a lean, two-camera production team. Our agile crew documented Suga's NBA experience, including Warriors practice visits, interactions with star players like Stephen Curry, and his surprise front-row appearance at games. The resulting 1-minute video offered fans an intimate glimpse into this unique cultural crossover, generating significant social media engagement and strengthening connections between BTS's global fanbase and the NBA. This project showcased our ability to deliver compelling content in challenging, high-profile environments while meeting strict security requirements.

Hennessy, as the NBA's official spirit, made a significant impact at the NBA Japan Games 2022 presented by Rakuten. This event marked the league's highly anticipated return to Japan after a three-year hiatus.

poweredby.tokyo captured the electric atmosphere and fan excitement through Hennessy's brand activation at Saitama Super Arena. We documented the custom-built Hennessy bar and photo booth, which attracted both general attendees and VIP guests. Our team produced compelling 1-minute and 20-second video cuts, showcasing the pre-game anticipation and in-game energy. These visuals effectively highlighted Hennessy's presence and underscored the brand's seamless integration with the NBA fan experience in Japan.

Hennessy, as the NBA's first global spirits partner, made a significant impact at the NBA Japan Games 2022 presented by Rakuten. poweredby.tokyo captured the event's essence through multiple touchpoints: the custom-built Hennessy bar and photo booth at Saitama Super Arena, and the exclusive after-party at Ce La Vi. Our team produced compelling video content, including 1-minute cuts of both the in-arena activation and the after-party. These visuals showcased Hennessy's seamless integration with the NBA fan experience, highlighting the brand's commitment to celebrating team spirit and bringing people together. By documenting both on-court excitement and off-court festivities, we effectively communicated Hennessy's role in bridging the creative energy of basketball with social celebration, reinforcing the brand's position as a key part of the NBA's global community.