NBA BEAT ZINEZ
First piece of a 14-episodic video series showcasing NBA's influence on Japanese street culture.
ZINEZ
Spend a day in the life with freestyle basketball world champion Zinez Kamikaze. poweredby.tokyo, in collaboration with the NBA, deep dives into the freestyle performer’s life as he visits his stamping grounds around Tokyo. On or off the court ZiNEZ keeps basketball on his mind as we watch the sport permeate his style, philosophy and daily activities. Explore hotspots like Coast2Coast, Yoyogi Park, and AKTR through the lens of Zinez, a budding star of the Tokyo basketball community.
Client
NBA
Role
Creative Direction, Video Production, Casting, Photography Assets, SNS Copywriting, Logo Design
Team
Director & Editor & Music Composer: Jeremy Rubier (DMBZ)
Sound Engineer: Steven Lefever
Photographer: Steve Gaudin
Casting: Hibiki Kato (poweredby.tokyo)
Project Manager: Manami Kuriyama (DMBZ)
Talent: Zinez Kamikaze, BUG!?, Kengo Maeda