Jägermeister

Awakening

This 4-minute cinematic short film explores doooo's world and introduces the mesmerizing silicone tap machine. It showcases the unique collaboration and announces doooo's ongoing partnership with Jägermeister. Through a mysterious storyline, we witness how Jägermeister and doooo's creative realms intersect, offering fresh imagination to the target audience, represented by the protagonist, Takuya.

Through Takuya's perspective, we embark on a visual journey into doooo's creative mind. This captivating exploration of doooo's ideas and thoughts is skillfully portrayed in the artist's signature style. Jägermeister's essence pulls the bored protagonist from his dreary routine, while doooo's artistic vision propels him into a fantasy world that becomes accessible within his reality. The visions and characters Takuya encounters seamlessly blend doooo's artistic worldview with Jägermeister's vibrant spirit.

"Would you like to try?"

The highly anticipated human flesh tap machine debuted as part of doooo's exhibition event series with nationwide department store chain PARCO, during his Shinsaibashi, Osaka showcase on December 16-17. This exhibition-party hybrid event highlighted doooo's multifaceted artistry. Local Osaka and Tokyo DJs, including doooo himself, set the perfect atmosphere for over 200 guests who came to admire his body of work and explore his previous collaborations.

The centerpiece of the event was the human flesh tap machine, placed on a ceremonial altar. Adult guests had the opportunity to interact with it through a complimentary "Ice Cold Shot." A projector displayed behind-the-scenes footage of the AWAKENING short film, offering a sneak peek of the upcoming project that will introduce the tap machine to a wider audience.

We explore the Jägermeister x doooo collaboration, revealing the behind-the-scenes creative process. This project merged Jägermeister's bold identity with doooo's distinctive artistic vision through a meticulous process that spanned from initial concept discussions to the final product.

The result is not just a beverage dispenser, but a piece of art that serves as a unique marketing asset and collector's item. This collaboration has significantly boosted Jägermeister's brand visibility, particularly on social media platforms, and has enhanced its perception among art and design enthusiasts.

The project demonstrates how artistic collaborations can elevate product design, foster consumer engagement, and create memorable brand experiences that resonate beyond traditional marketing approaches. The behind-the-scene video unfolds the overall process from the initial design sketches through the meticulous crafting of a clay mold for the tap machine, shaping the overall model, and finally adorning it with paint and airbrushing techniques. This fascinating timeline documents the birth of this masterpiece.