Jägermeister

Around The Block

To sustain and harness the energy generated by our Night Embassy Meisters' connections, our approach has been to continue nurturing the three emerging communities of Fashion, Music, and Queer culture.

"Around the Block" marked poweredby.tokyo's inaugural project with the Jagermeister Japan Brand Icons in 2023. Tasked with producing a video series, each consisting of short 1-3 minute episodes, our objective was to introduce and delve into the lives of Jägermeister Japan's Brand Icons. The focus was on uncovering the essence of these Icons, exploring their communities, and understanding how their unique lifestyles shaped their identity.

Take a stroll through Tokyo with DJ and silicone artist doooo, from local haunts to cherished spaces. In this first-ever episode of Around the Block, watch as doooo uncovers the gems of inspiration at Mandarake and Manhattan Records®. At night, tag along to his neighborhood spots Music Bar Bagus and Iroha where he recharges and relaxes with fellow CreativeDrugStore member in-d.

Follow along as rapper kZm roams Around the Block, visiting home grounds and new horizons. Even though the born and raised Tokyoite can name memories at every corner of the city, a handful continue to be places of refuge and revelation to this day. To remedy a rough day, the local park is kZm’s sanctuary. For old friends and good grub, coast2coast has exactly what the basketball fanatic needs. At night, MITSUKI guides the evolution of the hip-hop star’s sound. Tokyo isn’t just kZm’s background, it’s the vehicle for his growth and future - and it’s all just beginning. 

Chise Ninja has made Tokyo her ultimate playground. The blossoming dancer and voguer seizes every opportunity to build a haven for her community in the bustling city, showing them by example to own your individuality and let your character shine. The journey starts at 3PM, one of the first purveyors of her artistic vision and an early supporter of her career. Chise then pays a visit to her go-to venue AiSOTOPE LOUNGE, a pillar of the local LGBTQIA+ community. She ends a typical night hosting a vogue session with her protégés at studio mission in the heart of the city. 

New Yorker MIYACHI has made Tokyo his own since he arrived just a few years ago. While the rapper and creative finds gold in local finds, he always finds a way to access his hometown. For a nostalgic bite MIYACHI trusts in Pizza Slice, where the atmosphere reminds him of his childhood and the food never misses. He meets with friends old and new at Lion, a cozy yet stylish bar that always delivers the best nights. It all comes full circle for MIYACHI at Harlem, a historic and legendary hip hop venue that launched his career in the city and helps him connect with his audience to this day.