Hotel Indigo

Hakone Gora

Hotel Indigo Hakone Gora marked its debut as the brand's inaugural location in Japan. Our creative agency took the helm in directing and producing the launch campaign, aiming to spotlight the Indigo brand's neighborhood-centric philosophy while unveiling the hotel's distinctive features.

The campaign wove together various elements to create a rich tapestry of brand storytelling. Creative direction, video production, social media management, photography, web design, copywriting, media planning, and digital marketing all played their part in painting a vivid picture of Hotel Indigo Hakone Gora.

Our creative approach sought to distill the spirit of both the Indigo brand and the Hakone Gora neighborhood. We produced visual content that not only showcased the hotel's design and amenities but also brought local experiences to the forefront. The campaign's narrative invited guests to embark on a journey of cultural discovery.

A new website emerged as the digital face of Hotel Indigo Hakone Gora, effectively communicating the brand's ethos, amenities, and local experiences. This online hub was complemented by a social media campaign that shared engaging content and nurtured connections with the local community. We also created eye-catching web banner assets for digital marketing executions, ensuring a cohesive online presence across various platforms. These digital initiatives were carefully orchestrated to reach the target audience and inspire bookings.